PR Officer

• Publication frequency: Publish every other day, or even daily, depending on current events and events. Adapt the pace to the time of year: more active during periods when courses are registered or during special events (cultural festivals, concerts, exhibitions, etc.).

• Posting Times: Test the best times to post based on audience analytics on each platform. Typically between 9am and 11am, or 6pm and 8pm, to maximize engagement.

• Content types:

o Upcoming events: Publication of a single image with essential information. Registration link, times, location, etc.

o Educational content: Carousels and infographics to highlight cultural facts, tips for learning French, book recommendations, etc.

o Feedback from previous events: photo albums, event videos, participant testimonials.

o Updates: sharing news about courses, partnerships, upcoming projects